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口红系列 lipstick collection

Updated: 2018-12-15

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The full collection of the lipsticks released by the Palace Museum, December 9, 2018. [Photo courtesy of the Palace Museum Cultural and Creative Store]

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On Sunday, the Palace Museum released its new series of product - limited edition of a lipstick collection in six colors on T-mall, provoking excitement among netizens and fashion lovers. 
9日,故宫在天猫上发布新产品系列——限量版六色口红系列,令网友和时尚爱好者激动不已。

据报道,这个口红系列(lipstick collection)由故宫博物院文化创意馆联合国产美妆品牌润百颜发布。六款口红颜色分别为郎窑红(Lang Yao glaze red)、玫紫色(rose-purple)、豆沙红(bean paste red)、碧玺色(tourmaline purple)、枫叶红(maple red)和变色人鱼姬(mermaid pink)。这些口红膏体颜色均来自故宫博物院所藏的红色国宝器物,口红管外观设计则从清宫后妃服饰的颜色和图案上汲取灵感(be inspired by colors and patterns of clothes belonging to empresses and imperial concubines of the Qing Dynasty),一个外观设计对应一款膏体色。比如,最受青睐的郎窑红(the most favored Lang Yao glaze red)色号,灵感源自郎窑红釉观音尊,外观设计灵感源自洋红色缎绣百花文夹氅衣。口红膏体颜色和外管色调十分协调、搭调。

六款口红外观分别以青、赤、黄、白、黑五方正色体系以及"宫廷蓝"为底色,上方饰以仙鹤、小鹿、蜜蜂以及各式各样的蝴蝶,下方则以绣球花、水仙团寿纹、地景百花纹、牡丹、四季花篮等吉祥图案(patterns symbolizing good fortune),传递中国传统审美意趣。值得一提的是,故宫口红还采用了3D打印科技(3D printing technology),将传统图案打印在口红管上,呈现出刺绣的质感(present the texture of embroidery)。此外,口红膏体蕴含Hyacolor油分散透明质酸成分,柔软滋润,能有效帮助改善唇纹(help relieve wrinkles on lips),即使在干燥的秋冬季节,也可高效保湿、丰润滋养。

这些口红刚在故宫淘宝网店"上新",立刻引起了大批"宫粉"的热烈追捧。虽然要等到明年才发货,但丝毫未影响其销量,其中最火的郎窑红色号预订数已超过3000支(have more than 3,000 orders)。

[相关词汇]
文创产品 cultural and creative product
衍生品 derivatives
配饰 accessory
中国传统文化 traditional Chinese culture
文化遗产 cultural heritage



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