YNU signs cooperation agreement with Yunnan Daily

Yunnan University, or YNU – located in Kunming, capital city of Southwest China's Yunnan province – recently signed a cooperation agreement with the Yunnan Daily Newspaper Group, which will involve the two exploring the important and developing area of media convergence.

The two aim to promote the construction of a key laboratory for media integration in Yunnan province.

This is expected to better leverage the advantages of colleges and universities in helping the development of the industry, as well as allow talent to better support the innovation and development of media convergence.

The Yunnan Provincial Key Laboratory of Media Convergence is the first provincial-level key laboratory – constructed by the group – in the field of media convergence in Yunnan. This is expected to be an important measure for the group to achieve its ambition of becoming a first-class regional media group in South Asia and Southeast Asia.

In recent years, YNU is said to have made great efforts to cultivate a workforce reserve of high-quality news and communications talent, based on the actual evolution of news and communications in the border areas of Yunnan. In so doing, it is said to have made key contributions to the development of news in the province.

Focusing on the direction of production-education-research in news communications, the company and YNU are widely viewed as having carried out fruitful work. The signing of the agreement is seen as paving the way for the two to reach new levels of cooperation.

Moving forwards, they are expected to promote the construction of the key laboratory of media convergence in Yunnan, carry out teaching cooperation and personnel training, jointly run the media convergence college, as well as jointly build a post-doctoral workstation.