YNU alumni associations host seminar on expanding business overseas

The Essential Insights for Businesses Expanding Overseas seminar was held on Sept 26 by the Yunnan University (YNU) Entrepreneurs Alumni Association in collaboration with the International Science and Technology Cooperation Association, the Kunming University of Science and Technology Entrepreneurs Alliance, and the Yunnan Cross-Border E-Commerce Association.

The event aimed to provide members with a comprehensive international expansion guide, helping businesses understand overseas markets, capitalize on opportunities, mitigate risks, and achieve sustainable growth.

Wang Lan, director of Beijing Yingke Law Firm's Thailand branch and a representative of China's early overseas enterprises, was the keynote speaker.

Wang shares valuable insights on market research, international expansion, relevant policies and regulations, and investment environments. [Photo/WeChat account of Yunnan University Alumni Association]

Participants exchanged thoughts, experiences, and perspectives on expanding businesses overseas during the interactive session. The discussion covered topics such as selecting target markets, navigating cross-cultural management challenges, and interpreting local legal policies, creating a relaxed and open environment that fostered new ideas and inspiration.

Concluding the event, an expert from the International Science and Technology Cooperation Association summarized the key takeaways, emphasizing the seminar's role in offering valuable market insights and strategic guidance. She highlighted the importance of internationalization discussions and announced plans for future high-quality events aimed at building a continuous platform for learning and exchange, supporting more businesses in confidently and sustainably navigating the global market.